According to Merriam-Webster, this word is first attested in 1940 wit the meaning “a disfigurement or malformation of fruit suggesting a cat’s face in appearance”. I suggest an update to mean “making a face like a cat, usually in a selfie or instagram post”.
Could also be “facing (directed towards) a cat”. “This ad campaign is very catfacing, it really catches the tabby demographic.” (cf outward-facing)
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